IRO – Full Collection
IRO isn’t baguette-and-bicycle Parisian; it’s cool-girl-rock-n-roll Parisian. That’s probably because the brothers behind the brand, Arik and Laurent Bitton, started in the music industry before moving into fashion.
💡FUN FACT: IRO's name is a play off the word "hero". (Say it with your best French accent and you'll see what they mean.)